How to lead user-centred design
- Author Benjy Stanton
- Date
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My brief notes from the Government Digital Service (GDS) essentials of leadership training, run by Rebecca Kemp and Ade Adewunmi.
Tell a good story
- Learn how to talk about what you and your team do.
- Learn how to talk to people who aren't familiar with user-centred design.
- Help your team to talk about it too.
- Make sure you can talk about your profession, and the product you are working on.
Find common ground
- Not everybody cares about user-centred design, so don't be a purist.
- You only have to convince people enough to let you do your job, you don't have to convert them.
- Acknowledge other peoples' expertise.
- Work to find common ground, almost everyone wants to improve the service they're working on in some way. Learn how to talk about things in a way that they can relate to.
- Be pragmatic. What concrete steps can you take to improve the service? Making everything better for everyone at the same time is impossible.
- Learn how much things cost, and show people what savings can be made.
Look after your team (and yourself)
- Protect your team from things that can disrupt their flow.
- Make decisions for them (when they need you to).
- Leading can be exhausting. It requires a lot of emotional labour. Find things that you can do to recharge. Plan at least one of these things into your schedule every week.
- Don't let yourself burn out.
- Speak to friends and mentors outside of your organisation.
Further reading
Leadership skills when you’re in the business of disruption by Ade Adewunmi